Your brand’s online presence helps to drive sales and one of the ways to do this is by using your blog. Many don’t realize the value a blog has, particularly when you put the time into nurturing it.
Let's see how your blog can be used to sell your network marketing and direct selling products.
1. Generate Leads
Your blog’s primary purpose is to generate leads, which will expand your business potential. A lead is a visitor with the potential and intent to become a customer and identifying them can be as simple as securing an email address.
To help visitors make a conversion, provide prominent sign-up forms in convenient locations, such as the top of each page, in sidebars, and at the end of every blog post.
Once a lead has signed up, their email address is added to your email service provider and you will want to send regular communications with product highlights, customers testimonials, and exclusive offers.
A visitor that has taken the time to sign-up is more likely to transform their interest into a sale. Help them along with content that seals the deal!
2. Showcase Your Products
A blog offers you the opportunity to show off the features of your products, their unique attributes and benefits, and the aspects that make them superior to competitors.
Provide the information that potential customers need to know, including prices, and deliver them in a format that is creative, accessible, and interesting.
3. Relate To Your Visitors' Lifestyles
Make it easy for potential customers to envision how your products will integrate seamlessly into their lives.
For example, if you’re selling a brand of weight loss supplements use blog posts to explain how your products are effective, easy to use, and fit around a busy schedule.
Images help to achieve this, too. Take high-quality, well-lit pictures of your product in action and include them in your blog.
4. Link Directly To Your Products
Generating interest in your products is one thing, but for customers, having to search through a website to find a product can be off-putting. Prioritize convenience by providing direct links within each post to the products that you mention.
You can also use affiliate links to other products that you earn cashback on when your audience makes a purchase, which is perfect for other business collaborations.
5. Solve A Problem
You can use blog posts to showcase how specific products are the answer to the questions your audience have been asking. Creating purposeful content can be as simple as identifying a common problem, then using your products to solve it.
For example, if you sell essential oils, these can be used to make your own cleaning products. Showcase how you use them in your everyday life or how your current customers are using them.
Whatever your brand is, you can portray your products in a way that adds value to visitors’ lives.
6. Create Seasonal Content
While evergreen content delivers year-round, it’s wise to devote a portion of your blog to seasonal topics. Major holidays such as Christmas, New Year, Easter, and national holidays tend to encourage extra spending, while changes to the season can also inspire customers to bring in the new.
Don’t allow these opportunities to slip by. Plan seasonal content in advance, use images and color schemes that channel into the season. Focus on the products that will be most attractive to customers at each specific time of year.
7. Hop On To Trends
While we wouldn’t advocate focusing entirely on temporary fads, trends do still matter. Keep an eye on what’s going viral. If it’s feasibly related to your brand, embrace it!
Create a unique post that acknowledges each trend and integrate your relevant products. Don’t forget to include direct links!
8. Draw Emotional Connections
Encourage an emotional connection with your brand by using real examples of your products in action. Enlist the help of friends and family to model or demonstrate products, keeping the lifestyles of your target audience in mind.
Customer testimonials are also very helpful. Highlight positive experiences described in your customers’ own words. Savvy shoppers trust the opinions of existing clients, so don’t be bashful about showing off your 5-star ratings!
9. Balance Quality and Quantity
Some strategists advocate posting daily to a business blog. While it’s a good idea in theory, it can be extremely time-consuming in practice, particularly when there are so many other components of a business to manage.
Instead, find the sweet spot between quantity and quality. Ensure every post is crafted with care, and stick to a posting schedule that keeps your audience interested, without overwhelming your resources. Consistency is key.
10. Play The Long Game
Your blog might not drive a huge influx of sales straight away. However, a well-maintained blog will work away in the background to generate a steady stream of visitors, leads, and eventual sales.
Persevere and promote it at every opportunity. Be patient, confident, and believe in the potential of your blog!
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