A brand is much more than a logo and a slogan, and every successful brand has its very own identity and language. Things like your core values and how you communicate with your audience about your products or services are also a vital part of your brand identity.
But, in order for your branding to work, it has to be consistent – and genuine. Everywhere your audience sees you online, they should know it’s you and your content should give the same impression. If there’s a break in direction, this can cost you your audience’s trust, and broken trust is extremely hard to fix, particularly in network marketing.
Define all the elements that go into your brand identity now, and it’ll make it easier to remain consistent when you start posting. But where do you start?
Branding Statement and Tagline
The very first thing you can do for your brand identity is to craft a simple statement and tagline that defines your personal brand.
While both should be simple, getting them right can be a bit tricky. First, let me explain what they can do for you:
- The tagline can be used as a quick summary of your entire network marketing approach.
- While the statement tells people in simple language what you do and why you do it. It usually involves a remark about your expertise and what makes you unique.
So, how are these two connected? The tagline is a condensed statement. To get a good tagline, you should start with your statement and pare it down into a short sentence that people can see and, at a glance, immediately understand whether what you offer is for them or not.
It takes some time and consideration to craft a statement and tagline that will be the core of your brand identity.
Here are some ideas to help you brainstorm:
- What exactly do you do in the course of your work for your customers or audience?
- Why do you do what you do?
- How do you do what you do? Try to think about how your way is unique from others.
- How do you routinely help people solve their problems?
- If you haven’t gotten started yet, how do you think you could help people?
Summarize your statement in your tagline
It should be:
- Unique
- Bold and memorable
- Authentic
- So simple that a child could understand what it means
If you are all about healthy nutrition for everyone, on any budget, what would your tagline be? “Balanced nutrition for everyone” is just bland and generic, and doesn’t invoke action in your audience or tells them why you benefit them.
List the things that you offer to your customers
Using the previous example, you should instead highlight what your brand offers that they cannot get from other brands. You could go for phrases such as:
- Be healthier
- Have more energy
- Be happier
- Feel confident
- Be motivated
- Won’t go broke trying to eat healthily
Combining for the perfect tagline
In the above example I mentioned, combining the emotional element and summarized statement, you would end up with some ideas like this:
- “Eat right, not less.”
- “Affordable nutrition for a confident you”
- “For a full belly AND wallet”
A little bit of brainstorming can go a long way, and you’ll find things evolve as you go. If you have trouble with this, ask your existing clients, friends, or family members to list the qualities they like the most about doing business with you. From there, you’ll find repeating elements that you can narrow down to your statement and tagline.
Design and Visual Identity
You should choose specific design features and visuals that will communicate your personal brand identity to your audience. The goal here is to conjure your brand image in your audience's mind as soon as they glance at your visuals. Elements of brand design include:
- Color Palette. Choose a few colors that resonate with your audience and the image you’re going for. You don’t have to start from scratch here – get ideas by looking at similar businesses in your niche. Particular industries tend to use certain color schemes. Also, take a quick note of color theory. Every color evokes different emotions, so match colors with the emotions you want to evoke.
- Font. Pick a few fonts that you’ll use for headlines and text in your written materials. Make sure the fonts work well together and don’t clash, and remember to make them readable. A common mistake is using handwritten fonts that aren’t easily read, so consider that the people looking at these fonts don’t know you or what it says!
- Logo. Create a logo for your brand if you don’t already have one. Find something memorable, and hire a designer if you struggle with this step.
- Headshot. Choose a good picture of you that you can use for your website, social media profiles, and other branded materials.
Even a quick glance of these design elements should let your audience know it’s you when they encounter you anywhere, online or off.
Tone
Think about a friend of yours – how they speak and act. Are they always super cheerful and positive? Are they inspiring? What phrases do they use a lot?
Your brand identity is your personality, and it should be consistent so it becomes familiar to your audience. Some of the things you need to consider when picking your tone and voice are:
- How formal or casual you’d like to be
- Level of reading difficulty
- Guidelines for slang usage
- Words to use or not use
- Type of humor
All of the above should match the tastes of your audience and be natural for you.
It’s a good idea to create a style guide that sets down guidelines for your tone and how you write. This helps you to clarify for yourself, but you can also use this guide if you outsource your content creation or other communication-related tasks!
Check out 10 other Ways to Stand Out Online As A Network Marketer by clicking the image below:
