Your network marketing website’s copy can make or break the decision for potential customers. You can have the best website design ever but if your audience can’t connect or understand you or your business, they aren’t going to convert into leads.
So, with that in mind, here’s some professional copywriting tips specifically for network marketing websites to improve conversion rates.
Find Your USP
Your Unique Selling Point (USP) is what makes you stand out from all the others offering the same product/service. This is even more important for network marketers because you’ll be in direct competition for the same products or services. So, your USP is you! But you have to narrow this down and present it effectively using your website copy.
Do you offer a hassle-free checkout process on your website, a better customer experience, or personal advice?
You have to pick what you will be best known for. Make a list of everything that sets you apart from competitors and then choose something that your targeted audience values most. You can work your USP into your name, slogan, or business policies so it sticks with your audience throughout the experience on your website.
Narrow Your Audience
You can’t expect everyone to be interested in your offer, (yes, even if it does suit a lot of people!) How your audience feels about you is the main differentiator here. If they feel that you just don’t get them, they will turn away.
Instead of trying to please everyone, narrow down your focus to a specific type of audience.
Create several ideal customers for your product and define them as specifically as you can. Understand their demographics and lifestyle, as well as spending habits or even their hobbies.
The more you know about them, the more specific your website copy will be and the more you’ll be able to speak directly to them. Deepening the connection and making conversion more likely.
Address Your Audience's ‘Pain'
As much as we would like them to, people don’t make buying decisions based on facts. They do it based on emotion. How your website makes them feel plays a huge role, and if you can help them solve their number one problem in their life right now with your product or service, they’ll buy it.
Learning your audience’s pain points gives you in-depth information to use in your copy that is often the most compelling. Don’t be afraid to reference their problem and speak directly about it in your copy. Many will appreciate how much you understand them!
Be Clear About What You Offer
One of the biggest mistakes network marketers make when it comes to website copy is assuming visitors know as much as you do.
But the truth is, most people who land on your website will be confused or intrigued about what you’re talking about or offering. And your website is to tell them more.
Your website should make it clear what you do, how you do it, why you do it, and most importantly –what’s in it for them. Use clear, simple, and concise language for the best results. The best trick is to perfect your elevator pitch and incorporate this into your home page!
Perfect Your Tone of Voice
Speak the language of your target audience. If you’re working in the beauty industry, don’t make your website copy sound like the latest financial journal. Your tone of voice should be a reflection of you, as well as your potential customers.
Keep Simple Conversion in Mind
Every page of your website needs to have a clear goal. Best practices, in the beginning, are to have a clear idea of the journey you want your audience to take. Do you want them to go from the home page to a landing page, and then to your contact page to convert?
This sounds simple, but people get distracted easily so you want to keep your links or buttons focused on this exact journey. What I mean by this is, know what you want your audience to do on the page, and then make sure you only have one call-to-action goal.
For example, if your goal is more discovery calls, you might have your landing page buttons link directly to your contact page with ‘book a discovery call’. But that should be the only action you’re prompting your audience to take otherwise you’re reducing the chance that your audience will behave the way you want them too.
Your network marketing website is an opportunity to create more leads and interest. But only if you use it properly. Make sure you polish your website copy so that it’s compelling, connects with your audience, and is very clear on what they need to do. That way you’re more likely to get the results you want!
It may feel like a lot to consider, but there’s no need to feel overwhelmed. If you are ready to get started and want more help, fill in the form below to sign up for the free workshop. I'm going to walk you through all the steps you need to take to set up the foundation of your website.