How do you create content that resonates with your audience? First, you need to know who you are speaking to and who you want to attract. You’ve probably heard of a customer avatar or ideal customer, it’s one of the first things people tell you to do.
Just don’t make the mistake of thinking your products and services are for everyone because they are not! There’s a big difference between someone needing your products and someone wanting your products. Can everyone benefit from your product? Possibly. Will everyone want to benefit from your product and buy it? No.
In network marketing, I think figuring out your ideal customer is overlooked. When you are first getting started, you are taught to start with your warm market. You let them know you’ve started a business, ask them to hear about it, and to check out your products and services to see if it could be a fit for them.
When you are branching out to your cold market, you need to create content that speaks to the people who might want what you’ve got. If you’re selling nutritional products, for example, you don’t want to attract someone who doesn’t care about their health. If you sell cosmetics, you don’t want to attract moms who only want to rock moisturizer.
Do you see what I mean? So, the big question is, who is your ideal client?
Finding Your Ideal Customer or “Dream Client?”
If you are confused about who your ideal customer is, you won’t be able to attract them or you’ll be attracting the wrong person. Start by asking yourself, “If I could work with anyone, who would it be and what transformation do I want them to have?”
It could be weight loss, it could be more energy, better skincare, a more organized home, confidence, money, or time with their family. Who do you want to work with and what do you want them to achieve?
The important thing to keep in mind is that the more narrowly you define your audience, the better. I know it seems counterintuitive to narrow down your potential customer pool, but here’s why it works…
When your products and services perfectly resonate with your ideal customer, it means you are the perfect solution to their problem. Thanks to that, you will be recognized as the go-to expert in your industry.
Your experience is focused on solving their problems, your education is targeted towards that single goal, and what you offer is EXACTLY what they NEED, which translates to a no-brainer sale almost every time.
If you are super clear on this, it will make it so much easier to create everything you need for your online business. When you know who you are creating content for, the more it will resonate with them and the easier it is to make more sales.
Good network marketing is all about reaching someone on a personal level. Have you ever received an email or read a post and thought, “This was written for me!” or “They are talking to me!” That’s an example of good marketing. The creator would not have been able to reach you in that way if they weren’t clear on who they were trying to attract!
Profiling Your Ideal Customer
Now here’s the trick to identifying who you serve! It’s about doing a deep dive on everything about them.
Below are some questions to start you off; there are so many different questions you can ask but just try and get as detailed and specific as you can in order to get to know your ”dream client”.
- Who are they?
- What is their gender?
- How old are they?
- Do they have a spouse/child?
- Where do they live?
- What do they do for work?
- How long have they been doing this type of work?
- What do they love or not love about their work?
- What are their short-term and long-term goals?
- What are their hobbies?
- What are their passions?
- What are their goals?
- Who do they follow online?
- What are 1-3 struggles they have that you can help them with?
Even if you are clear on who your ideal customer is, download the free Dream Client Worksheet and take a few minutes to figure out as much as possible. You may end up with extra ideas and angles you didn’t have before.
What Exactly Does Your Dream Client Want
Demographics will tell you who they are, but you need to find out what they want. When you find out exactly what they want, it makes it so much easier to attract them.
But, how do you know what they want?
1. Ask them
If you already have an email list, create a short questionnaire and send it to them. I like using Typeform for this. It is free up to 100 responses per month and 10 survey fields.
Create a poll in your facebook community
People are busy so you want to make it as easy as possible for them to answer you. If you don’t have an email list or Facebook community yet, find 3-5 people who are your ideal customers and ask them your questions directly. You can also ask a few of your loyal customers to participate or have a virtual coffee chat with you. Zoom is a great tool for this.
Use a subject line that shows how quick and easy it will be. For example:
“3 quick questions to help me give YOU better content.”
Then try questions like these:
- What is your biggest struggle when it comes to ______?
- What have you tried previously?
- If you could have a free ____ (type of freebie) on ____ (topic of struggle), what would it be?
Keep Track of the Responses You Get Back
Write down the responses you get back. You can create a Google doc and continue to add to it every time you send a questionnaire out. Write down the exact words and phrases people use because you’ll use these as copy on your website, sales page, or ads.
This makes it easier to resonate with your ideal customer because you are using their exact words.
2. Search on Social
Look in Facebook groups where your ideal customer hangs out. Facebook groups are a great place to look because people are always posting about what they want or what they are struggling with. Then, look at what they are saying.
On Facebook, there’s a search box at the top. You can type in a few keywords and a bunch of groups will pop up. For this example, I typed in “yoga” and there were a ton of groups related to yoga. There are groups for everything, even things like hamsters, you just have to find them.
3. Look at Yourself
You were probably your own dream client. Think back to before you were using your products or before you started your business. Not always, but most of the time, we are our own ideal customer. If that was you, what would you have wanted?
Now that you know what your dream client wants, you can create content that resonates with them.
Ready to figure out who your dream client is and create content that connects with them? Click here or on the image below to download Your Dream Client Worksheet.