How do you create content that resonates with your audience? First, you need to know who you are speaking to and who you want to attract. You’ve probably heard of a customer avatar or ideal customer. In the online business space, this is one of the first things people will tell you to do – figure out who your ideal customer is.
In network marketing, I think it is overlooked. When you are first getting started, you are taught to start with your warm market. You let them know you’ve started a business, ask them to hear about it and to check out your products and services to see if it could be a fit for them. When you are branching out to your cold market, you need to create “stuff” that speaks to the people who want what you’ve got. If you’re selling nutritional products, you don’t want to attract someone who doesn’t care about their health. If you sell cosmetics, you don’t want to attract moms who only want to rock moisturizer. Do you see what I mean?
Who is Your Ideal Customer or “Dream Client?”
Before you can attract your ideal customer, you need to know who they are. Don’t make the mistake of thinking your products and services are for everyone because they are not! There’s a difference between someone needing your products and someone wanting your products. Can everyone benefit from your product? Possibly. Will everyone want to benefit from your product and buy it? No. If you are confused about who your ideal customer is, you won’t be able to attract them or you’ll be attracting the wrong person.
Ask yourself, “If I could work with anyone, who would it be and what result do I want to get them.” Business is about getting people some type of result. It could be weight loss, it could be more energy, better skin care, a more organized home, confidence, money, or time with their family. Who do you want to work with and what result do you want them to have?
The clearer you are on who you are serving, the easier it is to create content that they love.
If you are super clear on this, it will make it so much easier to create everything you need for your online business. When you know who you are creating content for, the more it will resonate with them and the easier it is to make more sales.
Profile Your Dream Client
Ask yourself the following questions to get clear on who your ideal customer or dream client is. Get as detailed and specific as you want in order to get to know them. These are just some examples:
- Who are they?
- What is their gender?
- How old are they?
- Do they have a spouse/child?
- Where do they live?
- What do they do for work?
- How long have they been doing this type of work?
- What do they love or not love about their work?
- What are their short term and long term goals?
- What are their hobbies?
- What are their passions?
- What are their goals?
- Who do they follow online?
- What are 1-3 struggles they have that you can help them with?
Even if you are clear on who your ideal customer or dream client is, take a few minutes to download and fill out the Dream Client Worksheet to get extra clear.
What Does Your Dream Client Want
Now that you know who your dream client is, you need to find out what they want. This makes it so much easier to attract them. You might be asking, “How do I find out what they want?”
1. You can ask them.
If you already have an email list, create a short questionnaire and send it to them. I like using Typeform for this. It is free up to 100 responses per month and 10 survey fields.
You can also create a poll in your Facebook community.
People are busy so you want to make it as easy as possible for them to answer you.
If you don’t have an email list or Facebook community yet, find 3-5 people who are your ideal customers and ask them the questions directly. Zoom is a great tool to use for this. Ask a few of your loyal customers or members of some of the Facebook communities you participate in if they’d have a virtual coffee chat with you and answer a few research questions.
Here’s an example of what you may include in your questionnaire:
“A few questions to help me serve you better.”
- What is your biggest struggle when it comes to ______?
- What have you tried previously?
- What does a breakthrough in this area look like to you?
- In order to have this breakthrough, what belief do you need to let go of?
Keep Track of the Responses You Get Back
Write down the responses you get back. You can create a Google doc and continue to add to it every time you send a questionnaire out. Write down the exact words and phrases people use because you’ll use these in your copy. This makes it easy to connect with your ideal customer because you are using their own words.
2. Look at Facebook groups where your ideal customer hangs out. Facebook groups are a great place to look because people are always posting about what they want or what they are struggling with. Look at what they are saying.
In Facebook, there’s a search box at the top. You can type in a few keywords and a bunch of groups will pop up. For this example, I typed in yoga and there were a ton of groups related to yoga. There are groups for everything, like for hamsters. You just have to find them.
3. Think back to before you were using your products.
You were probably your own dream client. Think back to before you were using your products or before you started your business. Not always, but most of the time, we are our own ideal customer. If that was you, what would you have wanted?
Now that you know what your dream client wants, you can create content that resonates with them.
Ready to figure out who your dream client is and create content that connects with them? Click on the image below to download Your Dream Client Worksheet.