Your network marketing website can be an essential tool for you to use that allows you to brand and market yourself beyond the company you represent. It’s your space to connect with your audience and make an impact, generate sales and grow your business.
One of the questions I get is, “What should actually be on it?”
Let’s look at some essentials to consider to help you create those lasting connections that will fuel your business.
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1. The Basic Pages
You’ll need between 3 and 5 pages to create the foundation of your website.
Keep it simple and include:
- Homepage – This is your first impression. Most potential customers will land on this page first, so you need to make it clear what you want your visitors to do. Do you want them to consume your free stuff and subscribe to your mailing list? Or do you want them to fill out an interest form for a free consultation?
You may find yourself tweaking the layout and copy until you find the right one that converts for you.
When you are talking about yourself, remember that network marketing is all about connecting and sharing your personal story, which makes you relatable. Choose stories or facts about yourself that relate to your products or how you found yourself on your journey.
- About Me Page – This page is not only about you, but what benefits your visitors will get by being on your site.
This should help you keep it short and sweet and still use the page to your advantage.
- Work With Me – Here is where you can really talk business, but that doesn’t mean losing personality. A Work With Me page shows exactly what you’re selling and sharing with others.
For network marketing websites, in particular, a work with me page is important because it shows others how they can support and grow with you, perfect for visitors to quickly decide if you’ll be the right fit.
- Contact Me Page – For ease of navigation, many prefer a separate Contact Me page. Include your contact details as well as a contact form on the page which can be submitted. Some also integrate this page with their calendar so that visitors can book meetings themselves.
You may also want to add your contact details on your Work With Me or About Me pages to ensure maximum engagement opportunities.
- Blog Page – While you may not feel a blog page is initially essential, it is something to consider long-term. Blogs and regular posting can improve your SEO, as well as help, engage with your audience to show your expertise and knowledge. It offers a lot of potential to link to products, services, and shout-outs to your network.
2. Simple Navigation
Visitors to your website need to know exactly what they’re doing and when. Easy navigation such as a clear menu bar, call-to-action buttons and direct copy lines that help visitors find what they want is ideal. The better your site usability, the more likely you are to make that valuable connection as users can find the information they want and get a seamless experience. The experience is what they’re going to remember.
3. A Freebie Page
Also known as a lead magnet or opt-in, a freebie page is a way of giving back to your audience and showing your expertise while building your network automatically. This page offers something of value to your audiences, such as an eBook, PDF or download, in exchange for their contact information, which is usually in the form of their email address. This can help you create an email list you can build upon, sell to and expand your network.
4. Confirmation Page
It’s worth taking a little extra time to create a custom confirmation page that thanks people for signing up, making a purchase or contacting you. It’s the small details that count and this page will be the first one seen after a conversion event has happened on your network marketing website. You could also use this page to upsell or draw attention to other services or products that you offer to make as much use out of it as possible.
5. Functional 404 Error Page
Have you ever tried to go to a website and you get a 404 error message that says something like “content not found” or “oops, this link appears to be broken”? That’s an error page. Of course, you want to customize the error but also use this page to your advantage, for example, by linking to your offerings or freebie page. Using every page to get your message across, even when dealing with your error page can make the most of the interaction between you and the user.
6. SSL Certificate
Without getting too technical, an SSL certificate shows the user that your website is secure. This is particularly important for evoking trust when you’re selling through your website or trying to build a trustworthy brand. Sites with an SSL certificate will display a green padlock, have “https://” before your website address and will also display as “Secure” in the address bar. You should be able to install it through your hosting provider. If not, go to LetsEncrypt.org.
7. Keywords for SEO
Search engine optimization (SEO) is how high your website will rank in primary search results on search engines like Google, Yahoo, and Bing. This organic traffic to your website can help you build your network and many marketing strategies include SEO as a heavy focus. In order to rank well, you need to define yourself specifically using keywords that summarize what you’re about.
For example, a keyword might be your product type, your benefit to your audience or your brand identifiers. BUT, it’s best not to use keywords that are the same as the company you represent because they will probably rank higher than you and you want to create your own branding.
Doing proper keyword research can help you long-term to define the type of copy and content, such as blog posts that you’ll create for your brand.
Nothing beats trust building than referrals. It’s marketing gold dust if you can get it! Use testimonials from previous clients/customers or even your team as a way of being personable on your website and showing you’ve had success in the past.
The key point to remember is that you’re branding yourself so your network marketing website should reflect this.
9. Mobile Responsive
The majority of your readers will most like be on a mobile device so having a responsive website is very important. If your website is not responsive to different devices, it will be a turn off to new visitors.
Responsive means it will automatically change the layout to fit the device your reader is currently on. If you don’t know if your site is responsive, check it out on your phone or simply grab one side of your browser and drag it to make it smaller. The screen should fit within the new screen size.
It may feel like a lot to consider, but there’s no need to feel overwhelmed. If you are ready to get started and want more help, fill out the form below to sign up for the free website workshop. I'm going to walk you through all the steps you need to take to set up the foundation of your website.