As a network marketer, it’s important to stand out, build relationships and grow your business outside of the company you represent. One of the ways you can do this is to use a blog to set yourself apart.
Today, let’s look at how your blog can help you grow your business faster.
1. Driving website traffic and rising up the rankings
A blog is a useful tool that can drive substantial traffic to your website. To harness the potential of your blog, consistently post content that is pertinent to your target audience, and include keywords that help potential visitors to find you.
To discover the most relevant keywords for your content, you can use tools such as Google AdWords Keyword Planner, Google Correlate, Keyword In, or Wordstream. Enter a subject and a list of related keywords is provided. Make your own list of these keywords, and use one or two per blog post to attract the visitors who will be most interested in your content. Ensure that keywords are integrated naturally; clumsy positioning is off-putting for visitors, and won’t encourage them to stick around.
Increased traffic to your website has a multitude of related benefits, some of which we’ll explore below, but one of the most important results from the perspective of business growth is the effect on search engine rankings (SEO). The more traffic your blog generates, the further it moves up the rankings for relevant searches. This is why keywords are crucial to the success of your blog, and in turn, why a blog is so important to your business. Imagine how many people use internet searches per day. The higher you are ranked, the more likely you are to reach more of your audience organically.
2. Generating leads through calls to action
As we discussed in the point above, a blog rich in relevant, keyword-focused content will draw the attention of visitors searching for related topics. If your blog delivers what visitors are expecting, they will be inclined to make a conversion.
A conversion can be as simple as providing an email address in exchange for a free resource, exclusive discount, or regular newsletter. Once a visitor has provided their contact details, they can be considered as a lead.
Leads are people who have shown interest in your brand, with the potential to become customers. By carefully nurturing leads, you can transform interest in a single blog post into sales; do this consistently, and business will be booming!
3. Standing out from the crowd
The network marketing industry is densely populated, and it can be difficult to stand out, particularly when you’re just starting out. Even if your brand is new to your location, you may be up against competing companies and representatives all with a similar message.
A blog can help you to differentiate yourself, particularly when you take a unique approach to content. Whether that involves creative use of your products, eye-catching visual elements, or becoming the subject matter expert in your sector, make your blog unforgettable.
A distinctive, purposeful blog will gain attention from the right visitors, resulting in improved traffic and leads, increased sales, and realization of business objectives.
4. Asking and answering relevant questions
When searching online, we are often inclined to ask a question, rather than type in a series of unrelated words approximate to what we want to know. Human curiosity is such that we gravitate towards information that answers our questions.
You can use your blog to pre-empt the questions your target audience might have, and provide answers that are both enlightening and centered around the products you sell. This is something you should emulate.
For example, if you sell a skincare brand, your target audience may have questions such as:
- How can I clear up acne in one week?
- What are the best skin care products for men?
- Which moisturizer is right for mature skin?
- How do I cover dark circles under my eyes?
Take the opportunity to provide the answers your audience wants, while simultaneously promoting your own products.
5. Providing product education
You know your products better than anyone else. Utilize your blog to give your audience an education in what each product does, its benefits, and the features that make it superior to the competition.
Blog posts can be used to demonstrate how seamlessly products fit into the everyday lives of a target audience. Providing context inspires visitors to take the leap and become customers.
6. Promoting across social media
Once you’ve written a stellar blog post, the next step is to get it noticed. Marketers with blogging sense are adept at using their existing network to bring traffic to their content and showing their knowledge across social media.
If you’re just starting out, begin with friends and family. Encourage them to visit your blog and share your content. This allows you to tap into a huge pool of potential visitors.
As your business develops, it will attract its own social media following, which can be implored to help deliver the message. Social media and blogs go hand in hand as potential customers like to share valuable answers they have found.
7. Developing a community
Building a community around your business is a crucial aspect of increasing brand awareness, achieving consistent sales, and meeting key objectives. Blogs that are valuable and successful encourage loyal followings, which can be incredibly lucrative, and it’s easy to sell to someone who trusts you.
It might take time to develop a loyal following, but an engaged community can help to drive traffic, encourage new leads, and ultimately, influence the growth of your business.
Are you ready to make your blog the leading authority in your industry? Check out our free network marketing monthly content planner to save you time and keep you organized. Click here to get started!
