Your personal brand defines who you are and what you want to be known for. It helps to influence your reputation. Richard Branson says, “Reputation is all you have in your life.” This is important in business because it helps people to want to do business with us, but that’s a topic for another day.
Personal branding is important in the network marketing industry because there are so many others doing exactly the same thing and different companies offering the same types of products. How are you going to stand out from all the others? Why should I do business with you versus someone else from your company or from a different company? What added value do you bring?
We all know network marketing can and has had a bad reputation. It is our job to portray ourselves and this industry in a way that conveys what it is all about – heart, service and helping people.
Follow the steps below to start defining your personal brand.
Your Ideal Customer
Who do you want to work with? It’s important to narrow down your ideal customer even when you think your products are for everyone. This is an important step in personal branding because it helps us create specific content that speaks to this type of person.
Here are some of the questions you can ask yourself to help narrow down your ideal customer:
Is your ideal customer male or female?
What is his or her name?
What is their age range?
What do they do for work?
What are their hobbies?
What keeps them awake at night?
Your Personal Brand Values
What are your personal brand values? I’m talking about the ones you make priorities – your core values. These are the heart of who you are. Pick 3 to 5. You don’t want to have too many core values; otherwise, you won’t be able to focus on what really matters. Here are a few examples:
- Open – Minded
If you are having a hard time narrowing it down, ask a friend what they think your core values are. I asked my husband and he said one of mine was cautious. Um, I don’t think that one is a core value.
You can also think back to when something or someone made you angry. Chances are you were upset because it went against one of your core values.
What Topics Do You Want to be Known For?
These are topics you can create content around to help attract your ideal customer.
- Clean eating
- Meal prepping
Your Online Presence
Take an assessment of your social media accounts to see what you’re currently doing and where you want to be. Ready to take action now? Click here to join the FREE 5-Day Bootcamp.
If you’re just getting started with social media, I recommend starting with one to two platforms to focus on.
We’ll use Facebook as our platform example.
On your business page, have a clear profile picture of you. You can include a cover photo with more about you or a call to action, which can lead to your website, Facebook group, sign up for your next support group, email list, newsletter, etc. You can also lead your page’s call to action to one of these.
Have your personal profile linked to your business page.
On your business page, use your about section as another place for a call to action. This can lead them to request a free sample, join your free Facebook group, etc.
Below are some social media post examples:
Clean Eating / Meal Prepping
Customer, products, or service testimonial
Lifestyle Post – post when you are out and about with family or friends
Conferences you attend or people you meet.
Branded quote – quotes are really popular on social media.
Share a post from a person or page that you like.
Do a Facebook live – Scary? We’ll be talking about this in more detail soon. This is a great way for your audience to get to know you better.
Your blog post
So how is your online presence? Click here or on the picture below to join the FREE 5 Day Bootcamp and take a personal assessment of what you are already doing, plus start defining your personal brand.